Insurers Missing Opportunity with Renters
J.D. Power and Associates' study finds renters underserved and ranks homeowners and renters insurers based on customer satisfaction; American Family top among renters and Amica Mutual among homeowners.
INN Breaking News, September 30, 2013
While 25 percent of consumers rent their primary residence, 46 percent of renters are uninsured, according to the “2013 U.S. Household Insurance and Bundling Study,” from J.D. Power. And agents who focus on homeowners customers are missing a large opportunity to build long-term relationships with renters, J.D. Power said, whose insurance needs only grow through life or circumstance changes, such as having a family, purchasing a home or additional car.
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