Independence Blue Cross Contracts with Relay for Mobile Service Offering

The new offering, IBX Wire, is designed to enable members to connect directly to the insurer and manage their personal health care via mobile device.

Insurance Networking News, January 11, 2013

Carrie Burns

Independence Blue Cross (IBX) has contracted with Relay Network LLC to launch IBX Wire, a free private, personalized message board for all commercial Blue HMO, PPO and traditional Blue Cross members.

The IBX Wire is designed to enable members to connect, via their mobile device, directly to Independence Blue Cross to stay on top of personal health information, complete transactions and get one-to-one support. Also, when information is posted to a member's personal Wire, a notification is sent to the member's enrolled mobile device.

"At Independence Blue Cross, our goal is to continue evolving with our members to meet their needs, whether that's through market-leading health plans or new, customer-focused initiatives, like IBX Wire," said Daniel Hilferty, Independence Blue Cross president and CEO. "Caring for our customers is something we've always done, but now through IBX Wire we're changing the game by raising the bar on our commitment and offering an immediate and direct connection to us."

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