67% of Consumers Willing to Buy Insurance from Banks or Online Retailers

Accenture survey finds that $400 billion in insurance premiums could change hands within the industry over the next 12 months.

INN Breaking News, February 6, 2014

Chris McMahon

A vast majority of insurance customers, 67 percent, are open to the idea of purchasing insurance products from companies other than insurers, according to a multinational survey by Accenture, a management consulting company. And 23 percent would consider buying from online service providers, such as Google and Amazon.

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