6 Tips for Effective Personalization

Public and previously shared data offer potential benefits to consumers and opportunities for service providers to offer value-added services; however consumers' responses range from neutral to negative, Celent says.

INN Breaking News, March 14, 2014

Bob Violino

Research firm Celent recently surveyed consumers about their willingness to share personal data, and to test eight potential messages financial services firms might offer to them, leveraging the consumers’ data.

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