New York Life Launches Web Site for African-American Consumers

Insurance Networking News, March 12, 2004

New York Life Insurance Co. has unveiled an educational online resource for African—American consumers at www.newyorklife.com/africanamerican. The site is intended to increase awareness and understanding of the protection and wealth building aspects of life insurance, annuities and the company's financial products. Centered on education, the site will be updated regularly with articles targeted toward individuals, families and businessowners.

In addition to offering details on insurance and financial planning, the site contains information on the company's commitment to diversity, supplier diversity program, diversity—themed messages in its current advertising campaign, job postings, and various awards for being an outstanding employer in the African—American community.

The site also provides educational content ranging from details on the company's partnership with the 1000 Churches Connected program, where it is conducting educational seminars for church congregations, to the descriptions and Internet links of the PBS documentaries on African—American history that New York Life has underwritten. Finally, it contains information on company participation in industry events.

Source: New York Life Insurance Co.

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