Distribution: Expanding Reach, Shrinking Cycles

Online distribution isn't just for personal auto anymore. Insurers are now expanding electronic application functionality to small commercial, life and annuity and beyond, leveraging business rules and third-party data to satisfy consumers and agents, expand their reach and shrink sales cycles.

Insurance Networking News, August 1, 2013

Chris McMahon

Insurance distribution models continue to evolve in response to customer demand. In the first wave, insurers such as Progressive offered a way to quickly and easily request and compare quotes, bind and buy auto insurance policies online, sometimes at a steep discount to traditional "main street" agents.

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