Do Customers Want Mobile Yet?
Recent statistics present the average consumer who wants to purchase insurance using a mobile device.
February 28, 2013
Insurers without a mobile presence still are able to give customers what they want—for the time being. Considering how much the industry is discussing mobile capabilities, current demand is relatively low, and customers wanting to use mobile skew younger. The average age of those interested in mobile insurance apps was 37, as per Forrester Research's "The State of Mobile Insurance In 2013." The average age among those who didn't want to interact with insurers that way was 47. This suggests demand for mobile insurance apps will continue to rise with younger generations.
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