Life Insurers Battle the Internet for Consumers' Attention

With boomers growing older and new demographics taking center stage, how much longer will agents and advisors be the preferred source of information for customers?

December 1, 2012

INN Editorial Staff

Advisors and agents are still the preferred source of information among insurance consumers—thanks to baby boomers. But how much longer will they continue to hold off the convenience of the Internet and acquaintances?

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