Channel Management: New Ways to Reach Consumers
July 1, 2012
Ameriprise also distributes products through its call centers, which account for approximately 70 percent of the business. Internet sales account for about 30 percent, and Ciak says that ratio could invert in five to 10 years. "About 30 percent of people will literally close the deal online. Some percent will start online and call us," Ciak says. "Some people will get through the whole process, get a price and then call to verify and ask questions."
All Insurance Networking News articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, podcasts, e-books, and conference discounts. Qualified members may also choose to receive our free monthly magazine and any of our e-newsletters covering the latest breaking news, opinions from industry leaders and developing trends.