Channel Management: New Ways to Reach Consumers

July 1, 2012

Chris McMahon

Ameriprise also distributes products through its call centers, which account for approximately 70 percent of the business. Internet sales account for about 30 percent, and Ciak says that ratio could invert in five to 10 years. "About 30 percent of people will literally close the deal online. Some percent will start online and call us," Ciak says. "Some people will get through the whole process, get a price and then call to verify and ask questions."

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