Channel Management: New Ways to Reach Consumers

To expand distribution in a static market, insurers are looking at everything from system revamps to new technologies to new partnerships.

Insurance Networking News, July 1, 2012

Chris McMahon

Grange Insurance had a problem. The Ohio-based, multi-line, multi-state insurance company relied on a legacy document management application to produce all of its printed communications and insurance documents for independent agents and policyholders, and that product was going "out of support," vendor speak for being killed off.

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