Channel Management: New Ways to Reach Consumers
To expand distribution in a static market, insurers are looking at everything from system revamps to new technologies to new partnerships.
July 1, 2012
Grange Insurance had a problem. The Ohio-based, multi-line, multi-state insurance company relied on a legacy document management application to produce all of its printed communications and insurance documents for independent agents and policyholders, and that product was going "out of support," vendor speak for being killed off.
All Insurance Networking News articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, podcasts, e-books, and conference discounts. Qualified members may also choose to receive our free monthly magazine and any of our e-newsletters covering the latest breaking news, opinions from industry leaders and developing trends.