Insurers Eagerly Invest in Document and Content Technologies

Multichannel delivery and enterprisewide implementations main selling points for providers.

Insurance Networking News, June 1, 2012

INN Editorial Staff

Consumer demand for sales and service through mobile devices, self-service Web portals, e-mail and social media is driving investment in document and content management technologies by insurance carriers, according to recent survey from CEB TowerGroup.

The survey of technology experts and executives indicates that carriers will seek providers that address their requirements for multichannel delivery and support enterprisewide implementations.

The 52 percent that have insurance document and content management technology spend an annual average of less than $1 million on its implementation, use and maintenance.

Further, 30 percent of respondents have had the technology for more than a year, did make a major replacement in the past 12 months or will make a replacement by 2016.

For more information on related topics, visit the following channels:

• Customer Service
• Distribution