How to Rein in the Business Intelligence Cowboy

Corralling BI Cowboys can lead to better, more actionable business insights.

June 1, 2012

Aviva Phillips

They come in all shapes and sizes. They come from all departments and disciplines. They mine information looking for veins of business intelligence. They ride alone, sharing the occasional nugget of insight, market opportunity, revenue source or profitability. They have wonderful visions, great-sounding objectives but little structure. They're the BI Cowboys, and they ride the range in every organization.

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