The Case for an Incremental Approach

March 1, 2008

Bill Kenealy, Senior Editor

As a lifelong football fan, I have long rued the ascendancy of the short pass. Ever since Joe Montana implemented the West Coast passing scheme to such glorious effect in 1980s, teams all across the league have adopted its principles—opting for shorter, safer completions at the expense of a potential big gain down the field. While no doubt effective, this risk-adverse philosophy also can be dreadfully dull to watch.

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