Mashups: Not Just for Music Anymore

March 1, 2008

Alex Vorro

Similar to the music world where a new song can be created from bits and pieces of two or more different songs, mashups in the technology world follow the same basic structure. Taking disparate data from divergent sources and/or applications, a mashup is an amalgamation of this information, which, when put together, is a unique application tailored to the user/designer’s specifications. While most carriers and agents might not be fully cognizant of them, mashups, when crafted properly, can improve workflow, disseminate knowledge, improve customer service and marketing, save time and money and—potentially—permanently change the shape of the insurance IT landscape.

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