The New Experience - From CRM to CXM

Customer experience management, unlike customer relationship management, offers measurable return on investment, as well as many opportunities for process improvements.

Insurance Networking News, April 7, 2014

Chris McMahon

Customer experience management, unlike customer relationship management, offers measurable return on investment, as well as many opportunities for process improvements, says Stephen Applebaum, a subject matter expert in insurance information technology. Chains of events are shorter, handoffs are tighter, and communications are determined by customer preferences, are more streamlined and transparent.

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