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Solutions

November 2007

XSELL RELEASES INSURANCE FRAMEWORX PLATFORM

XSell LLC, a Jacksonville, Fla., provider of on-demand marketing solutions, released XSell's Insurance FrameworX, a version of its Web-based Customer Interaction Marketing platform.

Insurance FrameworX is designed to enable insurance carriers to more efficiently cross-sell various products, including third-party products, and track offers to new and existing policyholders in an enterprise-wide system.

The Customer Interaction Marketing platform leverages an institution's proprietary policyholder data, along with other consumer data, to determine what products the customer is eligible for and likely to purchase. Offers are presented through the point of contact, including call center, interactive voice response and Web, and are designed to be integrated with any existing customer service model.

ACORD RELEASES PRODUCER APPOINTMENT FORMS

ACORD released the first three of its standardized producer appointment forms. P&C carriers will send the appointment forms to producers who they seek to appoint with state departments of insurance. The forms are the result of a cooperative effort by carriers, producers and solution providers within the ACORD Producer Appointment Working Group.

ACORD says both carriers and producers will see benefits from the new forms.

Producers should no longer have to deal with the multitude of carrier-specific appointment forms, all asking for similar information in different formats and with inconsistent verbiage.

The new approved forms are: 817-Producer Appointment Form, Appointment Section; 818-Producer Appointment Form, Background Questions and 819-Additional Appointment or Termination.

CHOICEPOINT ADDS PERSONAL LINES SOLUTION OFFERING

ChoicePoint Precision Marketing, a Alpharetta, Ga.-based ChoicePoint Asset Co. company and provider of direct marketing and database solutions for the insurance and financial services industries, announced the release of ITA Advantage for personal lines insurance carriers. ITA Advantage is designed to provide insurers an advanced data and analytical "invitation to apply" marketing solution that does not rely on the use of individual credit information.

With ITA Advantage, insurers can leverage robust, multi-sourced data assets to gain greater insight into the life events that often trigger a consumer to be in the market for new, different or additional insurance coverage, according to ChoicePoint. Additionally, carriers can expand their marketable universe of qualified prospects by incorporating advanced analytics that take advantage of unique data attributes such as summarized credit and summarized auto market statistics.

DOCUMENT SCIENCES RELEASES INTERACTIVE, REAL-TIME SUITE

Carlsbad, Calif.-based Document Sciences Corp. announced the availability of xPression 3, the next generation of its suite of customer communications management solutions. With xPression 3, personalized customer communications are designed using Microsoft Word, Adobe InDesign or Adobe Dreamweaver.

xPression 3 is designed to produce customized statements, contracts, letters, e-mails, Web landing pages and marketing collaterals, from concept to production, in 50% to 75% less time using open-design tools and a powerful document generation infrastructure.

Document Sciences also reports the ability to generate interactive, real-time communications that are personalized and customized for distribution and presentation in customer-preferred formats and delivery channels, whether it is e-mail, Web and/or printed materials.

TERRORISM RISK ANALYTICS

Location intelligence provider Pitney Bowes MapInfo, North Greenbush, Conn., is aligning with Exclusive Analysis, a London-based strategic intelligence company, to provide the insurance industry with the TerrorRisk terrorism risk assessment tool. TerrorRisk combines Exclusive Analysis' terrorism forecasting expertise with Pitney Bowes MapInfo's location intelligence. Employing fact-based, location-specific metrics developed by Exclusive Analysis, the tool scores the maximum likely severity of violent risks to more than 3,700 global points of interest.

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