INSURER ENHANCES ONLINE DATA
The Empire Life Insurance Company (Empire Life) enhanced Trilogy, its universal life product that continues to evolve to meet the changing financial and wealth management needs of Canadians. The enhancements represent the largest number of revisions to the product since Trilogy Universal Life was introduced in September 2000. Better delivery of information is achieved through a completely revised client statement and with new online investment information.
The new, graphics-enhanced client statement uses a precise rate of return that is calculated in real time with each transaction. Advisors now have access to the up-to-date online investment information (powered by globefund.com) through the Empire Life Web site.
ONLINE USERS: LIFE WEB SITES FLUNK "RESPECT TEST"
The life insurance industry has the highest percentage of companies failing to adequately respect the online user. Such are the findings from a survey conducted by The Customer Respect Group, an Ipswich, Mass., research and consulting firm that focuses on how corporations treat their online customers.
The fourth quarter 2006 Online Customer Respect Study of the Life Insurance Industry evaluated 50 websites to create a customer respect index (CRI).
The survey evaluated on a 10-point scale online users' feelings about site usability, communication and trust. The overall CRI score for the industry was 5.1, which was significantly lower than the overall cross-industry average (C-IA) for all sites evaluated in 2006 at 5.8.
REAL-TIME INTERACTIVE VOICE RESPONSE SYSTEM
Aetna Inc. is offering an interactive voice response (IVR) system called Voice2Form to enable members with both Aetna disability and medical insurance to provide consent to participate in the insurer's Integrated Health and Disability (IHD) program. Aetna receives members' consent in real time and can begin appropriate medical management referrals and care plan coordination immediately, says Caren Kittredge, head of Disability Product.
The consent method is being used by Aetna Disability and members filing a disability claim through telephonic intake. More than 90% of those filing a claim by phone authorized consent for participation in the IHD program via the Voice2Form system, the company reports. By accessing an online electronic consent form on Aetna Navigator, Aetna's member Web site, members can complete and submit an electronic signature in real time.
NEW YORK LIFE CREATES WEB SITE TO SUPPORT WORKING WOMEN
New York Life Insurance Co. launched a Web site called www.nylcareersforwomen.com to provide information about careers in life insurance for women at all stages of professional development. The site offers details on opportunities in sales and field management. A questionnaire on the site helps readers assess their interest in a sales career.
In March, New York Life was recognized for its advocacy for women in the workplace, earning a spot on the National Association for Female Executives "Top 30 Companies for Female Executives" list. New York Life was recognized for championing women's advancement and for development and advancement of women in the workplace, including support programs, succession planning and work and life balance programs.
New York Life's Women's Market division's mission is to recruit and retain women managers and agents, increase sales to women and to discuss best practices when targeting the women's market. Most recently, the Women's Markets Division was host to a Women's Market Conference, a two-day workshop for the company's field force.
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