Top 5 Health Insurer Websites

To evaluate the preparedness of specific insurers and provide best practices for the industry, Forrester evaluated several insurer websites based on value, navigation, presentation, trust, product information and research help, application process, physician and provider locator tools, and service content. The overall average among all the insurers evaluated was 52 out of 100. For more information from the report regarding where consumers prefer to get their information from, as well as best practices for insurers looking to shore up their websites, click here.

5. Kaiser Permanente (48)

5. Kaiser Permanente (48): Best category: Presentation (89) Worst category: Product information and research help (21)

4. Aetna (53)

4. Aetna (53): Best category: Presentation/trust (86) Worst category: Service content (31)

3. Cigna (55)

3. Cigna (55): Best category: Presentation (89) Worst category: Product information and research help (24)

2. Blue Cross Blue Shield Illinois (58)

2. Blue Cross Blue Shield Illinois (58): Best category: Presentation (86) Worst category: Service content (25)

1. Humana (65)

1. Humana (65): Best category: Value (100) Worst category: Product information and research help (49)

A new report from Forrester critiques the Web presence of several health insurers ahead of looming PPACA deadlines, which are likely to prompt millions of Americans to seek resources online.