8 Ways to Become an Agent-Preferred Carrier

Despite increasing interest in digital and other direct experiences available to the personal lines consumers, U.S. consumers still overwhelmingly prefer doing business with agents, according to a recent Accenture survey.

Accenture finds that most insurers continue to struggle with establishing a strong agency value proposition, i.e., the ability to increase loyalty among independent agents in order to achieve “preferred carrier” status with a larger number of agencies. What follows are eight tips from Accenture on how to reach this preferred carrier standing. Photos courtesy of Fotolia



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