3 Things We Now Know About Success in Digital

After analyzing the submissions in the digital category of Celent’s Model Insurer award program, it’s clear that integrating and coordinating among disparate and siloed delivery channels will be critical. But there are three areas of importance. And, these three finalists prove it.

1. It's all about online engagement.

According to Celent, about 55 percent of the digital submissions for the Model Insurer awards were focused on delivering new portals. Of these, approximately 55 percent were focused on improving the lives of partners across the value chain. Efficiency, compliance and reducing NIGO rates were all quoted as key drivers. Additionally, paperless straight-through processing (STP) remains a very real goal, while e-signatures also were on the rise.


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