14 Mobile Metrics that Matter to Insurers

In today's competitive marketplace, insurers must be able to measure what's working and what isnít with their mobile engagements.

In his latest blog post, Joe McKendrick discussed how the role of mobile technology at insurance companies has opened up both new avenues of interaction with customers and new dimensions to internal operations. The current challenge for insurers, he said, is being able to measure what's working and whatís not with their mobile engagements.

To that end, McKendrick highlighted a recent report from professional services firm EY that examines the various metrics insurers should put in place to track the profitability and value of their mobile engagements.

The following pages outline each of the key metrics EY says insurers should capture in order to understand if a mobile outreach effort is having a positive impact.

Photo courtesy of Thinkstock



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