11 Questions to Ask Before Developing a UBI Strategy

New research from Strategy Meets Action indicates that over 70 percent of personal and commercial insurers have usage-based insurance plans; here's where they need to start. For more insights on SMA's UBI research, read INN Senior Editor Chris McMahon's coverage by clicking here.

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7. What segments of the market will your program target? Are these the same segments you target today? If they are not, what other capabilities will you need to build out to succeed?


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