11 Emerging Technology Trends for 2013

Asked what technology insurers will be talking about by the end of next year, analysts and consultants responded with an array of technology solutions—from customer experience management and analytics process maturity, to security and digital mailbox services—that are currently flying under the radar.

Chuck Johnston, research director, Celent

Would a consumer be willing to provide ongoing, more personal information to his or her insurance carrier for better rates and valuable information services in return (not marketing spam)? Maybe if the insurer provided real-time information to help proactively protect life, family and property.

In 2013, insurers have the opportunity to use a combination of big data, social media, real-time decisioning models, mobile and localization technologies to create an ongoing two-way channel for value dialogue with customers that reinforces the value of their products, i.e. life and property protection, especially for life insurers that struggle with the value of big data and social media. The big idea for 2013 is life and property preservation through converging technologies to use personalized, localized data to warn customers of accidents, high-crime areas, faulty products that the customer has a propensity to buy and natural disasters in real time.


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