Insurance Networking

[patricia.speer]

Where should ownership belong for an insurer's social media policy as it applies to its employees? What restrictions does HR have a right to issue if an employee has a personal social media account?

[> Brett Meyers]

Ownership of social media belongs to the copyright owner. That inures to the employer when the employer's copyright is displayed on the media, otherwise creative commons dictates, which will most likely prove that the intellectual property is that of the writer. A well crafted social media policy will include a statement that any personal use of social media belongs to the employee, and is the responsibility of the employee.

[> sethm]

I would have to agree with Brett. The copyright owner has the right for it. Employees need to take ownership for what they write, and exercise good judgement, because they represent a company.