Healthcare Forum Register Now

Featured Speakers

Tom Clayton,
Insurance Industry Consultant,

Sean T. Egan,
Senior Associate,

Bryan Praught,
Senior Manager ECO & Marketing Fulfillment ,
Health Care Service Corporation

Agenda - Healthcare Forum: Chicago, IL

Customer Experience Technology Forum: Best Practices and Case Studies

A Forum for Insurance Executives brought to you by HP and Insurance Networking News

The Drake Hotel | Chicago, IL | May 16, 2013

A panel of industry experts, from Health Care Services Corporation (HCSC), KPMG and HP, will show you how insurers can increase profitability and share customer communications management (CCM) best practices designed for your success.

Registration is complimentary but seats for these executive breakfast seminars are limited. Request a reservation today to reserve your seat.

8:00 a.m. – 9:00 a.m.
Registration Opens and Continental Breakfast

9:00 a.m. – 9:15 a.m.
Welcome & Introduction
Tom Clayton, Insurance Industry Consultant, HP

9:15 a.m. – 10:00 a.m.
Case study: HCSC Takes Member Communications to the “Exstream”
Bryan Praught, Senior Manager ECO & Marketing Fulfillment, Health Care Service Corporation (HCSC)

An executive from HCSC, the nation’s fourth largest insurer, shares the business drivers that drove the company’s implementation of the HP Exstream customer communications management (CCM) solution to optimize the customer experience and track in and outbound content for a 360 view of the customer.

10:00 a.m. – 10:15 AM
Q&A with Health Care Services Corporation (HCSC) and HP

10:15 a.m. – 10:30 a.m.
Networking Break

10:30 a.m. – 11:15 a.m.
Transform Member Experiences: Best Practices in Integrated Customer Communication
Tom Clayton, Insurance Industry Consultant, HP
Sean T. Egan, Senior Associate, KPMG LLP

Successful companies know it is important to have a customer communications management (CCM) strategy in order to boost customer loyalty, renewals and referrals while keeping costs like postage, paper and IT maintenance in check. Unfortunately, most organization’s CCM efforts are derailed by outdated, redundant or siloed point solutions combined with manual business processes. This session will include the benefits of implementing an integrated customer communications platform, identify important capabilities of a CCM platform and provide a benchmark for reference when looking at CCM options.

11:15 a.m. – 11:30 a.m.
Q&A, wrap up, closing

11:30 a.m.
Event Concludes