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11:00 - 11:30 Laura Wooster


Redefining Life Insurance Customer Engagement


Laura Wooster
VP, Marketing & Communications, John Hancock


Session Description

Life insurance has historically been one of the least engaging products that a consumer can own. One pays their bill and rarely thinks about it - and then, the thoughts aren't always positive.  In this session, hear about one carrier's actions to completely transform the life insurance ownership experience - thus endeavoring to make life insurance solutions more relevant to today's tech-savvy consumers."


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