The "Killer App" for the Connected Car (it’s not what you might think)
Head of Design, Partnerships, Automatic Labs
Are consumers finally ready for the connected car? And what services do consumers really value? The connected car is the first step on the path to the next generation of mobility for customers. We’ll explore the current state of the category, what consumers think about the connected car today, and where this journey is headed. The App Store for the Car is finally here, and it’s teaching us a lot about what services consumers really value from the connected car. We’ll review insights from research into consumer engagement in search of the connected car’s Killer App. We’ll review a case study on how connected car apps can be used to drive engagement, improve retention and change the conversation between the insurer and policyholder.