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3:15 - 3:45

 

Cognitive Biases: How They Affect Our Lives/Work

 

Maura Haynes
VP, Swiss Re

Karen Marques
VP, Swiss Re

 

Session Description

In the last quarter of the 20th century, social scientists and psychologists started to study behavioral biases or better said, how we really think.  It seems our thought process is much more like Homer Simpson than Mr. Spock. During this session, we will explore some of the biases identified in the insurance marketplace. This interactive session will highlight how these biases affect the decisions we make every day.

 


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