TECHNOLOGY TRENDS - THE ROAD TO THE INSIGHT ECONOMY
John Lucker, Principal, DELOITTE CONSULTING LLP
Linda Pawczuk, Principal, DELOITTE CONSULTING LLP
Google’s Eric Schmidt said, “I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time,” referring to the fact that in the digital world, data is everywhere. This revolution is forcing the industry to persistently rethink how they understand, reach and even influence their customers. With so much data available, the ability to know the people you sell to is changing at a speed unlike any other externally driven event in the past.
This session will examine today’s hypercompetitive, fast-moving environment, and what you know about your customers is constantly diminishing in value. It is critically important not only to find the right data, but to constantly refresh what you have through designing active flows of information, rather than collecting passive stocks.