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Monday, September 27, 2010

1:30 PM - 2:30 PM

PERSONAL AND PROFESSIONAL DEVELOPMENT: CREATING YOUR PERSONAL BRAND

Pat Speer, President, SPEER CONSULTING
Moderator: Cathy Ellwood, Founder & Managing Principal, ELLWOOD ENTERPRISES

Are women their own enemies when it comes to using personal branding to drive performance, competition and profit? This session will explain how your own brand can be the result of developing a close relationship with the market, a clear definition of your value proposition and how to evolve it, and the deliberate, courageous and strategic management of awareness levels with those in positions of power and influence.

           

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