April 15, 2015 - April 16, 2015
BTG Customer Operations Channel
By Steve Christenson
Consumers look to insurers for identity theft information, which could ultimately lead to identity theft insurance purchases.
By Bill Kenealy
Though customer relationship management has been hyped, then written off, carriers are finding new uses for the technology.
Insurance customers won't tolerate difficult navigation, endless loops that prevent transactions or other Web site challenges.
By Pat Speer
Adding metrics to customer touch points results in agency's ability to increase first-call closes and improve overall sales.
By Carrie Burns
Insurers discover that mixing up online marketing strategies gets them the most bang for their buck.