Blog

The Buzz at Humana

Joe McKendrick
Insurance Experts' Forum, September 3, 2014

Can a health insurance giant use social networking to get all 50,000 of its employees on the same page? The ‘"Buzz" at Humana is that it can.

Humana’s Buzz is an enterprise social network (ESN) launched by the health insurer back in 2010 to streamline its internal communications and employee collaboration. More than just a chat tool, it has become deeply integrated “into the employee experience in their natural workflow,” according to Jeff Ross, Humana’s community manager for Buzz. The network, he says, now incorporates more than 200 SharePoint and other internal sites.

In a recent conversation with Badi Azad of Socialcast, Ross tendered advice to companies looking to develop an enterprise social network. First, he says, you need to understand from employees what their expectations are in terms of internal communications. Then you need to position the company’s social network as the default mode for providing those communications.

“Buzz provides a “water cooler conversation” experience across the enterprise, Ross tells Azad. “Employees use it to avoid long, time wasting email chains, and new employees can use it to engage rapidly and accelerate their on-boarding and integration into the company culture. Buzz is also used a lot for ideation to increase efficiencies.”

To view the complete interview, click here.

Humana’s social network has the active support and participation of top management, including CEO Bruce Broussard. Ross describes Broussard as “an avid Buzz user who shares his own pursuits of health and wellness by posting pictures of his triathlon events and sharing his stories about these events, which helps to humanize him with all employees.”

There also are rock-solid business applications for the ESN as well. For example, Broussard employs Buzz for monthly leader calls and two-way Q&As with employees each quarter. In his own words, while “it’s difficult to quantify the exact dollars returned to Humana through Buzz, having 50,000 people moving in the same direction together with efficient communication and collaboration is very productive.”

Joe McKendrick is an author, consultant, blogger and frequent INN contributor specializing in information technology.

Readers are encouraged to respond to Joe using the “Add Your Comments” box below. He can also be reached at joe@mckendrickresearch.com.

This blog was exclusively written for Insurance Networking News. It may not be reposted or reused without permission from Insurance Networking News.

The opinions of bloggers on www.insurancenetworking.com do not necessarily reflect those of Insurance Networking News.

Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments...

Already Registered?

If you have already registered to Insurance Networking News, please use the form below to login. When completed you will immeditely be directed to post a comment.

Forgot your password?

Not Registered?

You must be registered to post a comment. Click here to register.

Blog Archive

Driverless Cars: Unintended Consequences for Insurers to Watch

When bad or unexpected or unusual things happen, the computer gives up control and hands it back to the now woefully unprepared occupant.

Why Insurers are Leading on Data and Analytics

A State Street survey finds insurance companies are more likely to be further along in becoming “data innovators” than their financial services counterparts.

The Other Auto Insurance Telematics Shoe Drops

Progressive's decision to charge Snapshot drivers more if their driving data indicates higher risk has started the industry down a road of data-driven adverse selection.

Core Transformation – Configuring in the Rain

The whole point of core transformation is that changes at the micro level can be used as a stimulus for changes at the macro level.

6 Ways to Develop a Productive IT-Business Dialog

Relationship management 101 for keeping IT and business on the same page.

Unified Digital Strategy: Succeeding in the Digital Revolution

A unified digital strategy recognizes that all business strategies and technologies touch the customer in some way and that a one-size-fits-all channel model is obsolete.