Blog

Preparing for the Future Means Catering to Consumers

Angelyn Treutel Zeringue
Insurance Experts' Forum, April 25, 2013

The future. How do we get there? What will it look like? Will agents and carriers be able to succeed?—important questions that require our consideration today. Moving forward, it appears that consumer experience will reign in importance for insurers, and the industry is starting to recognize that consumers today have many choices, and a bad experience for them is unacceptable.

Luckily, as society is changing in demographics and diversity, agents and carriers have many new tools they can use to better understand our target audience. We can use social networking to reach out to today’s consumer. We can use metrics and business intelligence to target and personalize interactions, as we offer choice and better value. Consumers use social media to communicate, connect and engage with peers and respected partners. We should use our tools to be relevant and mobile-friendly. We must provide interactive and pertinent information and access for our clients.

Most importantly, we need to make an effort to stay in tune with what consumers worry about so we can provide them with solutions and choices for their coverages. As an industry, agents and carriers must work together to streamline our systems to ensure that we are able to meet the demands of tomorrow’s consumer. This requires us to be able to respond quickly, accurately and cost-effectively.

The insurance industry should take what we are currently doing in terms of consumer-experience to the next level: We must provide an enthralling experience for our clients; we must work together to be accessible where consumers are, whether that is in cyberspace or in their local communities; we must be known as an industry that helps people protect what they own and how they live; we must understand changing demographics and ensure that we are taking steps to meet the upcoming needs for protection; we must make ourselves more valuable to our clients, so that they do not only think about us at the time of a claim; we must try to be a part of their lives and provide them with advice and coverages, as their needs change, throughout their entire life-cycle; and we must provide competitively priced products that compel clients’ loyalty, which is very rare in today’s fast-paced business world.

At the end of the day, Insurance is a complex contract that must be facilitated by agents, who take the time and care to educate and advocate for consumers.

Angelyn Treutel, CPA, is president of Southgroup Insurance Gulf Coast and the chair of ASCnet's Industry Solutions Industry Initiatives Committee and the past-chair of the IIABA Agents Council for Technology.

Readers are encouraged to respond to Angelyn by using the “Add Your Comments” box below. She can also be reached at atreutel@southgroup.net.

This blog was exclusively written for Insurance Networking News. It may not be reposted or reused without permission from Insurance Networking News.

The opinions of bloggers on www.insurancenetworking.com do not necessarily reflect those of Insurance Networking News.

Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments...

Already Registered?

If you have already registered to Insurance Networking News, please use the form below to login. When completed you will immeditely be directed to post a comment.

Forgot your password?

Not Registered?

You must be registered to post a comment. Click here to register.

Blog Archive

3 Reasons DevOps Matters

Every insurer needs to compete on products and information turned around in light-speed fashion.

Coordinate Coverages to Manage Social Media Exposures

The bottom line is that no one policy will cover all the exposures in the social media realm.

The Internet of Things: Helping Insurers Make Better-Informed Decisions about Risk

The IoT is a major game changer for the insurance industry, and will likely affect every part of the insurance value chain. After all, insurance is data-driven, and that’s exactly what the IoT can deliver—relevant, actionable, real-time data that can provide an accurate picture of what is being—or may be—insured.

Software-Defined Everything

What does it take to virtualize all the key components in your data center?

On Thanking the Regulator … Really

The Financial Conduct Authority is demanding higher standards of consumer protection from insurers, which could lead to greater customer engagement and understanding.

Competing with the Coasts for Tech Talent

Are heartland-based insurers at a recruiting disadvantage for tech skills?

Advertisement

Advertisement