Enterprising Developments

Mobile Computing Changes "Heartbeat of Data for the Enterprise"

Joe McKendrick
Insurance Experts' Forum, March 14, 2011

There's been quite a bit of buzz in the insurance industry about the role and potential of mobile computing. The exact approach to servicing mobile consumers is still being explored (see Carrie Burns' latest report on Celent's findings in this area).

However, reaching out to mobile consumers is only one part of the story. Another area that insurers will be tapping into is mobile business intelligence. As I explained in a recent article for Teradata Magazine, employees on the road or in the field could gain access to executive dashboards or alerts that impart streams of critical information. Alerts can help employees and managers deal with fast-moving challenges.

However, the move to mobile enablement for managers and employees doesn't happen magically overnight. I had the opportunity to speak with Lora Cecere, partner with Altimeter Group about what it takes to prepare a company's operations to accommodate mobile access to data.

First, there's the real-time aspect that needs to be supported.

“The fact that it’s anytime and anywhere allows companies to employ different channels, and that will definitely impact data,” she said. “Anytime/anywhere raises the bar. Users are feeding off transactional data, which requires a near real-time input and response. That means a lot more data on the back end and more access, greater accuracy and less latency.”

Data integrity and security are essential. Organizations must ensure that data is secure and encrypted.

“It’s going to change the heartbeat of data for the enterprise,” Cecere points out. “Mobile computing causes us to think about data reuse, data governance and to do that in a faster manner.” 

Joe McKendrick is an author, consultant, blogger and frequent INN contributor specializing in information technology.

Readers are encouraged to respond to Joe using the “Add Your Comments” box below. He can also be reached at joe@mckendrickresearch.com.

This blog was exclusively written for Insurance Networking News. It may not be reposted or reused without permission from Insurance Networking News.

The opinions of bloggers on www.insurancenetworking.com do not necessarily reflect those of Insurance Networking News.

Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments...

Already Registered?

If you have already registered to Insurance Networking News, please use the form below to login. When completed you will immeditely be directed to post a comment.

Forgot your password?

Not Registered?

You must be registered to post a comment. Click here to register.

Blog Archive

Wearables Poised to Reshape Insurer-Insured Relationship

Boosted by the impending release of the Apple Watch, wearable devices have received a fair amount of attention recently – and with good reason. This emergent technology has the potential to alter the way the health insurance industry operates on a fundamental level.

Core Transformation – The Ultimate Balancing Act

The core transformation journey requires companies to shift from reactive to proactive business models, incorporating maturing and emerging technologies, customizing and personalizing products, and accelerating speed to market while providing improved customer service.

Despite Valiant Efforts, Insurers' Consumer Ratings Drop

Insurers also are confronting waves of disruptive changes, including big data analytics, an aging population, ongoing economic uncertainty and the growing frequency and severity of natural disasters, which threaten to challenge and undermine businesses.

Why You Can't Take a Wrecking Ball to Your Legacy System

If you think of enterprises like collections of neighborhoods that need to be nurtured, you quickly see that architecture, not obliteration, is the key.

The Apple Bounce: Are Wearables Truly this Big?

I just don’t believe it; only 720,000 Androidwear watches were sold in 2014. Apple has been amazingly successful in so many markets. Were they always first? No, a lot of products before. Were they always best? Again, no, superior devices have fallen.

Ten Stats About Social, Mobile, Analytics, Big Data, Cloud and Digital

Deployment rates have grown in the year since Novarica’s last study on these topics.