Enterprising Developments

Mobile Apps: Too Many Eggs in Too Many Baskets?

Joe McKendrick
Insurance Experts' Forum, February 7, 2011

As just reported here at INN, financial services firms are voting for Apple's iPad and iPhone platforms over other mobile platforms, including Android and Windows.

At the same time, another analyst report says Google’s Android has become the leading platform. In the article, INN Editor-in-Chief Pat Speer spoke to a number of insurance IT executives about their mobile deployments, and with so many choices now fighting for dominance, the insurers are taking a wait-and-see approach.

While mobile apps are extremely innovative, cheap and easy to use, the bottom line is putting all one's eggs in one vendor's basket is a risky bet.

Insurance companies only have so many IT budget dollars and only so many staff members to build and maintain applications—and all are already stretched to the limit. Insurance IT executives I have spoken to point out that they are hesitant to committing resources to a single platform.

The current situation with mobile apps harkens back to another time, when operating systems were competing for desktop PCs. The OSes each had their own application ecosystems, and enterprises and application vendors alike had to make hard choices about support. Eventually, the Web browser essentially made applications accessible to all clients.

Mobile browsers are readily available, and can be supported on any mobile device. This may be the way to go for insurance IT departments with overstretched IT resources.

Joe McKendrick is an author, consultant, blogger and frequent INN contributor specializing in information technology.

Readers are encouraged to respond to Joe using the “Add Your Comments” box below. He can also be reached at joe@mckendrickresearch.com.

This blog was exclusively written for Insurance Networking News. It may not be reposted or reused without permission from Insurance Networking News.

The opinions of bloggers on www.insurancenetworking.com do not necessarily reflect those of Insurance Networking News.

 

Comments (1)

Mobile browser applications ARE they way to go !

Unlike the desktop, the clear majority of smartphones have browsers supporting some of the latest web standards (HTML5, CSS3 etc..). With this evolution it is possible to write very rich applications, even ones that utilise local data or that work offline as well as online ! In fact there is little one can't do with these technologies, browser technology can now even access the GPS on a phone if required.

To get the widest audience using your applications, the best bet is browser mobile. ALL the usual benefits then apply (over and above downloading and installing an app) such as 1) Users always use the app 2) You don;t have to go through an app store 3) It's cross platform (not just for mobile but other devices too !)

Apps have been amazing for entertaining, but for business, I feel that the browser will again win the day (as it did for desktops)

Dharmesh

Posted by: Dharmesh Mistry | February 9, 2011 5:27 AM

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