Blog

Hello, I'm a Cloud ... and I'm Enterprise Software

Joe McKendrick
Insurance Experts' Forum, November 13, 2009

With Microsoft's release of Windows 7, Apple seems to have ramped up its “I'm-a-Mac” commercials with new storylines. You know, the uptight, fuddy-duddy PC guy trying to promise that the latest release of Windows won't have the same issues as Vista, XP, 2000, etc., etc. 

Imagine if this commercial were elevated to the enterprise level. The cool, laid-back Mac dude would likely be the “Cloud” guy in this case, and the uptight PC guy—bedeviled by bugs and problems—would be the equivalent of the “Enterprise software” guy.

Such a commercial would probably go something like this:

Cloud dude: Hello, I'm a Cloud.

Enterprise suit: And hello, I'm Enterprise Software. (Struggling with three huge suitcases)

Cloud dude: Enterprise, what do you have in those bags? They look heavy.

Enterprise suit: These? Oh this is all the baggage I bring along with me to customer sites. You know, up-front licensing costs, upgrades, service packs, installation kits, extra hardware, extra disks; you know, all the stuff that I need to set up at a customer site.

Cloud dude: You need a hand with that? You know, I don't really need any of that when I go to customers—I travel pretty light. (Extends both free hands to offer assistance)

Enterprise suit: No, no, I'll be fine. I'll just ... (Starts walking, falls over, flat on the floor, baggage landing on top of him, rumpling his suit.) Besides, my customers always know to keep a spare room open for all of my luggage when I arrive.

Cloud dude:  (Shrugs and smiles.)

Okay, we all know cloud computing has plenty of its own issues and risks, but as far as perceptions go, it definitely has the “cool” factor these days. So this is one way the Mad Men could sell it.

Joe McKendrick is an author, consultant, blogger and frequent INN contributor specializing in information technology.

Readers are encouraged to respond to Joe using the “Add Your Comments” box below. He can also be reached at joe@mckendrickresearch.com.

The opinions of bloggers on www.insurancenetworking.com do not necessarily reflect those of Insurance Networking News.

Comments (1)

Fantastic. I need a YouTube video of this script ASAP!

Posted by: JOHN M | November 20, 2009 3:06 PM

Report this Comment

Add Your Comments...

Already Registered?

If you have already registered to Insurance Networking News, please use the form below to login. When completed you will immeditely be directed to post a comment.

Forgot your password?

Not Registered?

You must be registered to post a comment. Click here to register.

Blog Archive

Digital Vision vs. Harsh Reality

Much work remains to reconcile insurers' digital vision with the digital reality that seems to be arriving for other industries.

Vendors Embrace Mobile Technology

IT leaders at software firms clearly recognize the importance of mobility to drive their businesses forward. Almost 70 percent see mobility as mission critical or important to their organization today.

Big Data Is Paying Off

Insurers are getting business benefit out of their big data projects, but these projects alone won't grow their business.

What Can Insurers Learn from Home Depot?

The latest cyber-attack highlights the importance of helping policy holders defend themselves.

Not Your Father’s Insurance Company

Carriers need to look at new and impactful ways to be there for their customers.

How to Attract Top Tech Talent

When it comes to rankings of the best places to work, insurers are few and far between. Here’s what those who make the lists do to appeal to IT professionals.