Enterprising Developments

Enterprise Tablet Apps Add to Convenience for Producers

Joe McKendrick
Insurance Experts' Forum, October 17, 2012

Ovum's Barry Rabkin, the consultancy's go-to insurance analyst, recently posted a review of Applied Systems’ recently released MobileProducer app, but his analysis provides some important pointers about tablets and iPads across the board. As Rabkin put it: “P&C insurance companies and agencies should work on the theory that tablets are the 'new laptops' and provide producers with similar on-the-go tablet capabilities quickly.”

Indeed, when tablet computers are affixed to a keyboard, they are indistinguishable from laptops, taking on the same form factor. And the smaller netbooks that first hit the market a few years back are definitely just as easy to cart around. But are there real distinctions beyond form factor?

In terms of pricing, tablets and laptops are actually comparable. The main differences are the tablet's touchscreen capabilities, as well as its more versatile environment for lightweight, ready-to-run-at-the-touch-of-a-finger apps. Tablets provide quick access to huge, online app stores full of thousands of downloadable apps and services.

All that is needed to level the playing field between tablets and laptops, then, are more enterprise apps that serve the needs of insurance carriers. And they are on the way, Rabkin notes. He observes, for example, that the MobileProducer tablet app “currently provides customer information such as customer contacts, certificates, policies, vehicles, drivers, equipment, property, watercraft and schedules, supported by the built-in capabilities of an Apple iPad or Android tablet.”

There are still missing pieces, however. “A best-of-class producer tablet solution must ultimately enable producers to access information from both agency and insurance companies, so risk management discussions can incorporate quotes and policies from all relevant sources,” Rabkin states, speculating that a number of industry vendors are doing just that. “Ovum would not be surprised if Vertafore, CSC, or Salesforce were not preparing similar mobile tablet capabilities for P&C insurance producers,” he writes.

Of course, in the end, don’t worry too much about devices and which ones have what bells and whistles. Go with what best serves the user community, and adapt to what their requirements. It may be tablets, it may be laptops, it may eventually be something else—just make sure your back-end is flexible enough to accommodate any device.

Joe McKendrick is an author, consultant, blogger and frequent INN contributor specializing in information technology.

Readers are encouraged to respond to Joe using the “Add Your Comments” box below. He can also be reached at joe@mckendrickresearch.com.

This blog was exclusively written for Insurance Networking News. It may not be reposted or reused without permission from Insurance Networking News.

The opinions of bloggers on www.insurancenetworking.com do not necessarily reflect those of Insurance Networking News.

Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments...

Already Registered?

If you have already registered to Insurance Networking News, please use the form below to login. When completed you will immeditely be directed to post a comment.

Forgot your password?

Not Registered?

You must be registered to post a comment. Click here to register.

Blog Archive

With Google Favoring Mobile, Will The Industry Take it Seriously?

Google’s search engine will now will favor mobile friendly content over traditional website content; within the insurance industry, the greatest initial impact is likely to be felt by insurance distributors.

Why Some Technologists Get Cold Feet on Mobile

There are those who believe that favoring one channel or mode over another will lead to even more silos and dysfunction than we already have in many organizations.

Insurance IT Spending and Budgeting Benchmarks

New research from Novarica highlights areas of concern and offers insights on insurers spending and budgeting decisions.

Enterprise Mobilemania Continues Unabated

More than half of companies are spending more on developing mobile applications -- but are they more efficient?

Why Insurers Need More Than a Policy Admin System

For some insurers, not being able to handle the volume of quotes that are being submitted to them means leaving significant money on the table.

The Pitfalls of Using Assembly Line Methods to Create Software

Most of the time, when the business needs IT, it is for custom software development, just like creating a concept car.