Getting Personal: Customer-Driven Product Innovation

It is no secret, and it is supported by many recent industry studies - attracting and retaining customers is the primary or secondary priority for insurance companies. To do so, insurers need to provide product innovation and get customers excited about new product concepts, protection offers and superior service. Insurers can work with the customers to create the solution to meet their needs and make it about them. This is an opportunity for insurers to disrupt and capture market.

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