Blog

Apple's Way: Succeeding in the Enterprise Without Even Trying - Part 3

Joe McKendrick
Insurance Experts' Forum, July 24, 2014

A couple years back, in the midst of mass hysteria around the iPhone and iPad, I observed how Apple was dominating the enterprise without even marketing to the enterprise (click here for part two). While big IT vendors spend millions of dollars a year to get their messages to CIOs, Apple was flooding enterprises with armies of volunteer emissaries — that is, employees bringing in their own devices to do, or at least support, enterprise work.

What's an enterprise tech giant to do in the face of the most zealous non-competition on earth? If you can't lick them, join them, IBM says, announcing that it was teaming up with Apple to deliver 100 business apps that will run on iPhones and iPads. IBM also will begin to sell Apple products to its enterprise customers. So, Apple is finally starting to develop a formal enterprise channel.

As insurance executives, I'm sure many readers see — and use themselves — Apple iPhones and iPads used as personal productivity and communications tools in their operations. The IBM-Apple arrangement now takes things to the next level: opening up back-end data and analytics across enterprises. As IBM puts it on its website: “this exclusive global partnership will deliver a new class of apps that connect users to big data and analytics right on their iOS devices with more ease and efficiency than ever before.”

The apps that eventually will be available on Apple devices will connect users to back-end enterprise data stores that previously took a lot of integration work to make happen, if at all. In fact, last year, when I spoke to Competing on Analytics author/guru Tom Davenport about mobile access to big data analytics, he was basically unimpressed with the progress on that front though, he said, all it would take is some simple apps to blow the field wide open.

As the partnership evolves, expect to see smartphones and tablets assume roles as primary clients for employees, field representatives and agents. I've already seen examples of claims adjusters using tablets and smartphones to take photos and have them immediately placed into case files at home offices, eliminating any lag time in processing claims. Now, the information may flow the other way as well.

Joe McKendrick is an author, consultant, blogger and frequent INN contributor specializing in information technology.

Readers are encouraged to respond to Joe using the “Add Your Comments” box below. He can also be reached at joe@mckendrickresearch.com.

This blog was exclusively written for Insurance Networking News. It may not be reposted or reused without permission from Insurance Networking News.

The opinions of bloggers on www.insurancenetworking.com do not necessarily reflect those of Insurance Networking News.

Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments...

Already Registered?

If you have already registered to Insurance Networking News, please use the form below to login. When completed you will immeditely be directed to post a comment.

Forgot your password?

Not Registered?

You must be registered to post a comment. Click here to register.

Blog Archive

Strategic Initiatives for 2015: Making Sense of the Shifts

Insurers must choose between embracing innovation or just continuing with business as usual and run the risk of becoming a casualty in the new competitive battle.

To Stay in the Game, Insurers Must Aggressively Embrace New Consumer Technologies

Emerging technologies displayed at the CES could be some of the greatest change agents since the introduction of the Internet, offering breakthroughs that could challenge many businesses.

The Usage-Based Insurance (UBI) Short Cut

Developing a usage-based insurance program has now gotten easier.

Marketing: The Insurer’s Shadow IT Department

Marketing executives continue their march into the insurance data center.

Digital Failings

We live in a brave new world now with digital devices and equipment surrounding us in a sea of capabilities that (generally) improve the quality of our experiences.

Life in the Cloud – Vendor Activity is High

Celent surveyed 41 vendors about their cloud applications, pricing models, platform investments and their expectations of where the market is going.