Blog

A New Day for Enterprise Content Management

Joe McKendrick
Insurance Experts' Forum, January 31, 2014

By next year at this time, 60 percent of users will be accessing content applications via mobile devices.

That call was made by Gartner analyst Mark Gilbert at the recent Empower 2014 event, put on by Laserfiche. In his session, Gilbert discussed the immediate future of enterprise content management (ECM) systems. He observed that the ECM market just keeps on growing, but these systems are rapidly evolving to cloud-based, mobile-enabled solutions. The emphasis is to enable the capture of documents via mobile phone cameras, which can forward the images to ECM applications.

Insurance companies, he adds, are furnishing agents in the field with mobile technology — smartphones and tablets — to follow up on claims. “So when there’s a hurricane or something, they take pictures, and round-trip the data into the application.”

Gilbert had the following recommendations to prepare for the next generation of ECM:

Focus on goals: “You have got to have a roadmap for your content management strategy,” he says. “And I mean that in the most literal sense. I often ask people what they want to achieve from content management. Then there will be silence for 30 seconds.” Having a vision and specific goals will assure the success of the effort.

Focus on what users are seeing: More than ever before, the user interface and display is critical to the success of an ECM effort, Gilbert adds. “You can't have an interface that looks like it was designed in 1998.” 

Focus on processes: Processes are more essential than the information that is being managed, Gilbert says. And this is the path to new capabilities. “Processes enabled by ECM workflow tools will incorporate more mobility, social and cloud,” he says.

Focus on teamwork: A good rule of thumb is that the ECM implementation team “should be half IT and half business,” says Gilbert. “And if it's not, that’s usually a sign of a problem.”

Joe McKendrick is an author, consultant, blogger and frequent INN contributor specializing in information technology.

Readers are encouraged to respond to Joe using the “Add Your Comments” box below. He can also be reached at joe@mckendrickresearch.com.

This blog was exclusively written for Insurance Networking News. It may not be reposted or reused without permission from Insurance Networking News.

The opinions of bloggers on www.insurancenetworking.com do not necessarily reflect those of Insurance Networking News.

Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments...

Already Registered?

If you have already registered to Insurance Networking News, please use the form below to login. When completed you will immeditely be directed to post a comment.

Forgot your password?

Not Registered?

You must be registered to post a comment. Click here to register.

Blog Archive

Becoming a 24/7 Insurer

Insurers should be in the business of making life safer and better for consumers all the time.

The Efficiency CIO vs the Agility CIO

There is a role for both types of CIO, each organization has different priorities whether they’re an insurer, intermediary, vendor, start-up, etc.

On Going Global

Building, acquiring or even renting an international network is increasingly becoming a must-have for any underwriting business attracted to customers beyond the small-and-medium-enterprise and mid-market audience.

Using the Data Deluge to Empower Consumers

Insurers can learn from the use of activity tracking in other fields to help their customers make better decisions.

Putting Your Investments Where Your Transformation Is: Part 2: Optimizing Your IT Investments Portfolio

Sam Medina continues a 3-part series on Transforming the IT Investment Budget in order to fund new programs and initiatives without the necessity of additional capital expense.

The Mobile Side of Digital: From OK to Great

What are the mobile leaders, including Allstate, Progressive, State Farm and Geico, doing to go from standard to strong?

Advertisement

Advertisement