Terry Golesworthy

Terry Golesworthy

President

Terry Golesworthy is the President of The Customer Respect Group, and is a longtime observer and analyst covering Web technology and social media in the insurance industry. He can also be reached at terry@customerrespect.com.

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GEICO and Progressive suffered the largest individual carrier dips in satisfaction, according to the ACSI report.
If everybody knows that all you need to save money on insurance is 15 minutes, then car insurance is a commodity in the eyes of the customer.
If you can reach one member of a group with content that meets the criteria for contagious content, then they are likely to share with others.
Measuring goes beyond just accumulating fans and followers: it looks at the contribution to business.
There is an inevitable rethink again about social media metrics.
Shares typically are seen more as helpful information from a friend than as brand messages.
Esurance's post-Super Bowl commercial polarizes pundits.
Five strategies that insurers are using to guide their social media efforts.
Insurers need to think not just about how customers want to buy a product, but the total lifetime experience.
At least 15 major insurers have dedicated Twitter accounts, including USAA, GEICO, Progressive, Allstate, Mutual of Omaha and Travelers.
USAA, a direct seller and one of the first insurers to adapt to social networking, is also, according to J.D. Power, the most trusted brand in the industry.
A guide to get insurers up to speed in social spaces, which aren't going away any time soon.

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