January 23, 2014
January 28, 2014
February 13, 2014
Terry Golesworthy is the President of The Customer Respect Group, and is a longtime observer and analyst covering Web technology and social media in the insurance industry. He can also be reached at firstname.lastname@example.org.
Recent Stories From this Author
Social Media – What the Data Tells Us About the Strategy
June 30, 2014 There is an inevitable rethink – again – about social media metrics.
Social Media is for Sharers, not Advertisers
March 31, 2014 Shares typically are seen more as helpful information from a friend than as brand messages.
Social Media Etiquette Faux Pas or Brilliant Campaign?
March 10, 2014 Esurance's post-Super Bowl commercial polarizes pundits.
Insurers and Social Media - Where are We?
February 3, 2014 Five strategies that insurers are using to guide their social media efforts.
Trust is the Real Battleground for Insurers
December 31, 2013 Insurers need to think not just about how customers want to buy a product, but the total lifetime experience.
The Benefits of Always Listening to Consumers on Social Media
November 21, 2013 At least 15 major insurers have dedicated Twitter accounts, including USAA, GEICO, Progressive, Allstate, Mutual of Omaha and...
Social Media is Bigger Than ROI
September 10, 2013 USAA, a direct seller and one of the first insurers to adapt to social networking, is also, according to J.D. Power, the most...
The Most Liked, Shared Insurers on Social Media
July 25, 2013 A guide to get insurers up to speed in social spaces, which aren't going away any time soon.
Does Social Media Bring Carriers and Agencies Together?
July 3, 2013 Or, do carriers' attempts to humanize themselves on social networks strain relations?
The Challenges of Social Media: Being Everywhere, Being Interesting
June 10, 2013 The days of social media strategy meaning you open a Facebook page and staff it with someone young and bright are over.