President

Terry Golesworthy is the President of The Customer Respect Group, and is a longtime observer and analyst covering Web technology and social media in the insurance industry. He can also be reached at terry@customerrespect.com.

Which Insurer is Best with Social Media and How Long is a Piece of String?
April 13, 2012 Social media's versatility makes it impossible to assess objectively, but there are many examples of companies employing...

Tapping Facebook's Social Potential
February 16, 2012 How agents can use Facebook to reach out to policyholders when they need it most.

Social Media's Part in Selling to the "New Consumer"
January 20, 2012 The new market demands a nuanced approach to reaching consumers, one that involves subtle tactics using today's networks of...

The Social Media Trend for 2012 – the End of Social Media Groups?
January 4, 2012 Internal use and consumer outreach using social media will undoubtedly persist, but it may take marketers to push the format...

Google Plus' Staying Power
December 9, 2011 Fledgling social network offers unique potential if search engine personalization comes to fruition.

Identifying Top Tasks Becomes Essential with Mobile Sites
December 5, 2011 Competition and customer expectations leave little room for error when it comes to website performance, and that pressure only...

Gaining Consumer Trust
October 24, 2011 As the insurance industry is perceived as increasingly untrustworthy, the candor of social media provides a bridge for the...

If Social Media is the Solution, What’s the Problem?
September 19, 2011 Word-of-mouth has always been powerful; social media is simply supercharging the process.

Natural Disasters and the Strategic Role for Social Media
September 1, 2011 Hurricane Irene and the recent earthquake have made evident the importance of social media; the trick now is to maintain the...

Why Carriers Care About Consumers' Favorite Ice Cream Flavors
August 15, 2011 Most insurers accept Facebook as a platform integral to their online strategies; indeed, one insurer reports that 30 percent...