Terry Golesworthy is the President of The Customer Respect Group, and is a longtime observer and analyst covering Web technology and social media in the insurance industry. He can also be reached at firstname.lastname@example.org.
Recent Stories From this Author
Insurance is a Commodity if the Customer Says it is
February 3, 2015 If everybody knows that all you need to save money on insurance is 15 minutes, then car insurance is a commodity in the eyes...
Social Media Turns the Sales Funnel Upside Down
September 29, 2014 If you can reach one member of a group with content that meets the criteria for contagious content, then they are likely to...
Social Media for Insurers — Stop Counting and Start Measuring
September 22, 2014 Measuring goes beyond just accumulating fans and followers: it looks at the contribution to business.
Social Media – What the Data Tells Us About the Strategy
June 30, 2014 There is an inevitable rethink – again – about social media metrics.
Social Media is for Sharers, not Advertisers
March 31, 2014 Shares typically are seen more as helpful information from a friend than as brand messages.
Social Media Etiquette Faux Pas or Brilliant Campaign?
March 10, 2014 Esurance's post-Super Bowl commercial polarizes pundits.
Insurers and Social Media - Where are We?
February 3, 2014 Five strategies that insurers are using to guide their social media efforts.
Trust is the Real Battleground for Insurers
December 31, 2013 Insurers need to think not just about how customers want to buy a product, but the total lifetime experience.
The Benefits of Always Listening to Consumers on Social Media
November 21, 2013 At least 15 major insurers have dedicated Twitter accounts, including USAA, GEICO, Progressive, Allstate, Mutual of Omaha and...
Social Media is Bigger Than ROI
September 10, 2013 USAA, a direct seller and one of the first insurers to adapt to social networking, is also, according to J.D. Power, the most...