Prathima Rajan

Prathima Rajan

Analyst
Prathima Rajan is an analyst based in Celent's Indian office. She specializes in retail banking, microfinance, rural banking and electronic payments.
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While many Asian consumers are staring to purchase policies from banks, the majority still prefer the personal touch of agents.
Still slow to catch on in the United States, bancassurance is quickly becoming a major distribution channel in Asian markets.

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