March 12, 2015
Chad Mitchell is a senior analyst with Forrester Research. He serves eCommerce/eBusiness & Channel Strategy professionals with particular expertise in eBusiness and multichannel strategy in global personal lines and life insurance. In his research, Chad covers consumers' online and multichannel insurance shopping behavior and the effect of new technologies and consumer behavior on insurance companies' eBusiness and multichannel strategies. Among the topics he covers are mobile and social media strategies in insurance, acquisition, cross-sell and retention marketing strategies, comparative raters, online guided selling tools, emerging Web and call center technologies for sales and service, agent portals for marketing and underwriting, and the best practices of leading multichannel firms. He advises leading insurers on best practices for public and secure insurance Web sitesanalyzing functionality for quoting, policy administration and claims.
Recent Stories From this Author
Top eBusiness & Channel Trends In 2010
March 11, 2010 Insurers shouldn't ignore developing mobile apps for customers, integrating social media across all activities and honing...
9 Tactics to Increase Online Self-Service Adoption
February 11, 2010 The Toyota recall is the perfect opportunity for carriers to encourage online self-service.
Search Adds Another Log to the Channel Conflict Fire
December 22, 2009 Search is now generating thousands of new policies for agents and carriers, making it an indispensable part of their marketing...
PAYD Still Cant Get Off The Ground
December 16, 2009 Since research has found that 41% of online insurance consumers are interested in PAYD policies, why hasn't this seemingly...
Life Insurance Marketing Strategy Grows in Importance as Consumers Cross Channels
December 3, 2009 U.S. life carriers need to understand consumer behavior in order to help agents close new business.
Deep Thoughts From London and StockholmInsurers Face the Same Problems Everywhere
November 20, 2009 A lack of funding for IT and eBusiness initiatives, channel conflicts and confusion about the role of social networking also...
7 Steps to Developing a Solid Multi-channel Distribution Strategy
November 5, 2009 Research from Forrester finds that while U.S. auto insurance customers often utilize the Web to shop, they still prefer to...
Comparison Shopping Grows Even as the Economy Improves
October 22, 2009 As more and more consumers use comparison-shopping sites, a major question arises for carriers and agents: Are online...
Mobile Channel Strategy Influences Insurance Buyers
October 7, 2009 Given the rise of smartphone adoption among U.S. insurance customers, there is now a massive demand to engage insurers via the...
Investing In Social or Mobile Technology? Go P.O.S.T.-al
September 18, 2009 By utilizing Forrester's simple methodology, insurers can evaluate any social, Web, mobile or IT investment.