Ben DiSylvester

Ben DiSylvester

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Between leadership, marketing and operational tactics, certain approaches and mindsets are needed to avoid the pitfalls of the post-recession market.
Well-executed initiatives in the back office can deliver bottom-line savings, are you up to the task?
Rethinking marketing resource allocation and service-delivery functions to serve customers in light of a continuously shifting buyer's journey.
Courier services and pizza places already have websites with robust sales and services features; insurers should, too.
Insurers should ensure that the Web portals being used to simplify transactions with agents and customers don't make things harder on them.
As insurers expand accessibility for the customer and distribution systems, streamlining supporting processes becomes even more important.

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